A Fresh Identity for the UK's National Rail Body is Shown.
The UK government has presented the logo and livery for GBR, signifying a significant stride in its strategy to take the railways back into state hands.
An National Colour Scheme and Familiar Logo
The fresh design uses a patriotic palette to echo the Union Flag and will be rolled out on locomotives, at railway stations, and across its online presence.
Significantly, the symbol is the well-known double-arrow logo currently used by National Rail and originally created in the mid-20th century for British Rail.
A Implementation Timeline
The rollout of the branding, which was designed by the department, is set to occur in phases.
Passengers are set to begin noticing the freshly-liveried trains throughout the UK rail network from the coming spring.
In December, the branding will be exhibited at prominent stations, like Glasgow Central.
The Journey to Renationalisation
The proposed law, which will enable the establishment of GBR, is currently progressing through the House of Commons.
The administration has said it is bringing back into public ownership the railways so the service is "owned by the passengers, delivering for the public, not for profit."
The new body will unify the operation of passenger trains and infrastructure under a single organisation.
The government has stated it will merge 17 different bodies and "reduce the problematic bureaucracy and lack of accountability that has long affected the railways."
App-Based Services and Current Ownership
The rollout of Great British Railways will also involve a dedicated app, which will enable customers to check timetables and book tickets without surcharges.
Accessibility passengers will also be able to use the application to request assistance.
A number of franchises had earlier been nationalised under the former government, including LNER.
There are now seven train operators already in public control, covering about a one-third of journeys.
In the past year, c2c have been nationalised, with additional operators anticipated to follow in the coming years.
Official and Sector Comments
"The new design isn't just a paint job," commented the Transport Secretary. It signifies "a fresh start, casting off the issues of the previous system and focused completely on providing a genuine public service."
Rail representatives have responded positively to the pledge to bettering services.
"We will continue to work closely with all stakeholders to facilitate a seamless changeover to the new system," a senior figure added.